Privacy Policy

Last updated: May 8, 2017

Legal language

Plain language

This Privacy Policy describes how Inc. (or “Helpful”, “we”) treats personal information that we receive when people and companies use our product (also called “Helpful”).

We are called Helpful.
Our product is also called Helpful.

Information we collect and how we use it

Personal information” means information about an identifiable individual.

We may collect personal information when:

  1. you or your company use Helpful;
  2. you visit our website;
  3. you sign-up to receive promotional emails or other communications from Helpful;
  4. you contact Helpful with a comment, question, or complaint.

Personal information is information that identifies you.

When you use Helpful or talk to us, you’ll give us some personal information.

(1) Using our services

Helpful securely stores in its own system employee directory information such as employee names, pictures, titles, and contact information. You may update this information as a user or your company may give it to Helpful. Helpful also securely stores your corresponence for the purpose of making it available to the intended recipients.

Helpful video, image, and text updates can be shared via a URL as described in the application itself. They can be saved and forwarded, like emails.

Helpful connects with services on mobile devices, including other apps, as described and authorized in the application itself.

Helpful does all of the above for the purpose of providing Helpful’s service to you and your company.

Helpful is a directory, which means it requires some personal information to work for you.

You can send messages from Helpful.

(2) Visiting our website

In general, you can visit our website without telling us who you are or submitting any personal information. We collect the Internet Protocol (“IP”) addresses of visitors to our website and other information about your visit, such as page requests, browser type, operating system and average time spent on our website. We use this information to help us understand the use of our website, and to monitor and improve it.

We may use third parties to help us serve advertisements for our services on third party websites. These companies may use cookies, tracer tags, or web beacons to report information about your visits to our website and to measure the effectiveness of our marketing and to deliver ads that are more relevant to you. Tracer tags include the Apple Advertising Identifier (IDFA) and the Google Advertising ID as part of the Google Play Services SDK, both of which attribute app installations to previously served advertisements. To learn more and to opt-out of having your information used by these companies for online behavioural advertising purposes, please visit Helpful adheres to the Digital Advertising Alliance of Canada’s Canadian Self-Regulatory Principles for Online Behavioural Advertising.

Helpful uses standard analytics on its website to understand how it’s used.

Helpful places tailored ads on third party websites, such as LinkedIn. You can opt-out. We also use the Apple IDFA and Google Advertising ID.

(3) Email and other communications

From time to time, we may obtain consent from you or your company to send you email and other communications about our products and services that may be of interest to you. You can opt-out of receiving our promotional messages by doing one of the following:

  • If you have received an email, you can follow the opt-out or "unsubscribe" instructions provided in your email.
  • You can always request to be unsubscribed by contacting us through the “Contact” page on our website or using the contact information below.

You can opt-in or out of email communications.

(4) Contact us

When you contact us with a comment or question, you may be asked to provide personal information (such as your name, email address, or a phone number) along with any additional information we need to help us promptly answer your question or respond to your comment or complaint. We may also retain this information to assist you in the future and to improve our customer service.

Disclosure of personal information

We use some personal information to provide better customer support responses to you.

Helpful does not disclose, trade, rent, or sell or otherwise transfer your personal information without your consent, except as otherwise set out in this Privacy Policy.

Helpful doesn’t sell your personal information.

Additional information about our services

Service Provider Arrangements: We may transfer your personal information to third parties who provide services on our behalf. For example, we may use service providers to host parts of our services, operate some of its features, and send email or other communications on our behalf. Our service providers are given the information they need to perform the services we request, and we do not authorize them to use or disclose personal information for their own marketing or other purposes. We and our service providers may maintain or process your personal information in the US or other jurisdictions.

Sale of Business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Helpful, or as part of a corporate reorganization or stock sale or other change in corporate control.

Legal: Helpful and our service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims, or as otherwise permitted by law.

Cookies: Our website uses a technology called “cookies”. A cookie is a small element of data that our website sends to your browser. Cookies are stored by your browser on your hard drive so that the website that create it can recognize your computer or other device when you return. Most web browsers allow you to modify your settings to notify you when you receive a cookie or to reject cookies entirely. However, if you decide not to accept cookies from our website, you may not be able to take advantage of all of its features.
We also use third parties to help us gather and analyze information about the areas that you visit on Helpful and our website to evaluate and improve the customer experience, and to help us evaluate some of the specific information related to your visits.

Third party links: Our Services may contain links to other sites that Helpful does not own or operate. Except as provided herein, our policy is that we will not provide any of your personal information to these third parties without your consent. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

Children: Our Services are not intended for children under 13 and we do not intend to collect personal information from children under the age of 13.

Helpful hosts data on some third party databases, for example Amazon’s, Google’s, and Apple’s.

Helpful may have to transfer data to a different legal entity if it is acquired, merged, or goes bankrupt.

A request by a lawful authority could require us to provide some personal information. We’ll tell you if this happens.

Our website, like most, uses cookies.

Helpful contains links to other providers and websites that have different privacy policies.

Helpful isn’t for kids.

Security of personal information

We have implemented measures designed to help protect personal information in our custody and control. We maintain administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Helpful encrypts all of its databases that store confidential information. We run ongoing penetration testing of our systems. We have physical, technical, and administrative security measures in place.

Access to your personal information

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Let us know, in our app or by contacting our Privacy Officer, if you want to update your personal information.

Changes to the Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on this website. We encourage you to refer to this Privacy Policy for the latest information about our personal information practices.

We will update this policy as needed.

Contacting our Privacy Officer

Please contact us if:

  • you have any questions or comments about this Privacy Policy,
  • you wish to opt-out of marketing messages, or to access, update, or correct inaccuracies in your personal information, or
  • you otherwise have a question or complaint about the manner in which we treat your personal information.

Email: [email protected]
Mail: David Pardy c/o Helpful, 691 St. Clair Ave W, Toronto ON, M6C1B2, Canada

Contact [email protected] to opt out of messaging or ask questions about this policy.

If you have any doubts, the legal language is what's binding.