Never assume that the university with the best reputation is always the best one to attend. There are many different factors that can affect one's personal taste and needs that may not be met by school with a “solid reputation.” Making a list of what is important to you at the beginning of your quest will ensure that you are not swayed by flashy sales pitches.
Personal Preferences
The university you choose depends on who you are, but there are some popular themes that people concentrate on. Price, for starters, should always be taken into consideration. No one should pick a school if it doesn't fit into their budget. Also, look at the yearly scholarships awarded by the school. Will your hard work pay off? Try to find schools that will ease the process of applying for national or federal financial aid and attempt to keep all financing "in house." Location is also a main factor when choosing a university as one wants ensure personal safety as well as a peaceful study environment. No one wants to go to a university in a bad neighborhood. The success of alumni can also say a lot about the quality of the school. If you're a performing arts student with a major in theater, you may want to find out who from that school or university actually found a career on screen or on stage.
Accreditation
Many countries, excluding the United States, actually have a Ministry of Education that must approve all programs wishing to call themselves a school at any level. This gives the university a national accreditation. If a school has no accreditation, there is most likely a reason for that. The U.S. is different, however. The Department of Education names accrediting agencies and it is up to these private institutions to deem a school, or university, worthy of accreditation. Problems may arise when choosing a university with the number of differing accrediting agencies that abound.